Jonathan Mindell, Group Marketing Director, RCI Europe
Working for as global a business as Citibank, it's all too easy to take the corporate recipe and apply it to each individual local market. Attending the tank! Summit was a timely wake-up call, that we ignore finding relevant tools to understand the needs of the UK marketplace at our peril. tank! helps us to widen our perspective and mould our thinking around true customer needs rather than corporate mind sets.
Jim Goddard-Jones, Head of Third Party Distribution, Bristol & West

tank! isn't just a talking shop - it picks up issues and runs with them. If there is a question that needs answering, and the answer will help members improve their marketing, tank! will blend together the group's collective experiences, add a twist of external expertise, a pinch of new research and create analyses, tools and forums that members can access.

Ian Henderson, CEO of Offshore Bank in Wealth Management Division, Royal Bank of Scotland
The Royal Bank has been involved with tank! for some time. It has proved very valuable in helping us assess the effectiveness of our marketing in the environment. It has also proved to be of great value to my senior managers in their roles.
Les Bruce, Senior Controller, Nationwide Building Society
We all like to think that the direct marketing we produce is great. But benchmarking through tank! gives you the ability to see just how good your work is. Having the opportunity to discuss best practice with like-minded professionals improves standards across the industry and therefore benefits our customers.
Brian Richards, Director of Retail Marketing, Norwich Union Insurance
In a busy world where we are all focussed on our specific challenges it is well worth while making time for tank! It is an ideal and unique forum, which helps us maintain a broader perspective on the key issues facing direct marketers.
Caroline Marsh, Sales Director, Virgin One
tank! is a unique group, bringing together key players from the UK financial services market in small enough groups to ensure lots of networking and the sharing of best practice.
James Kelly, Managing Director, DMA
The DMA is committed to establishing best practice excellence within the direct marketing industry, and is working closely with tank!, in order to provide competitive advantage, to our members and simultaneously enhance consumer trust and confidence. Benchmarking is a primary tool, by which to achieve this, identifying high performance and positioning actual business operations against those exemplars.
Robert Watters, General Manager, Remark
I see tank! as having a great benefit for us as an organisation. We're based in Amsterdam and we like to think we understand the UK market but we're in Europe, we're outside the market. I've got a team of 25 people from all over the world, tank! can help them understand the UK market and what's happening in it.
Derek Holder, Managing Director, the Institute of Direct Marketing
The Institute of Direct Marketing has been involved with tank! almost from day one. We fully support the principles and objectives of tank! and work with them to promote excellence in the industry.
Richard Harvey, Director of Marketing, Barclays
It's a real interesting mix between a formal conference and a seminar structure and combines the best of the formal conference structure with a working seminar. It's a nice blend.
Patrick Muir, Morgan Stanley
tank! is a highly valuable organisation to be part of and an inordinately useful forum for senior marketers, Directors and Heads of.

  
Scott Fleming, Senior Manager, Customer Propositions, HSBC
For far too long, financial service companies have been living in a vacum. Whereas in the Life Assurance and other retail industries, companies have been talking with and helping one another, our companies have maintained a distance - to our overall detriment. tank! represents a way forward that will help us all and still protect our individual interests.

  
Gary Fitton, Head of UK Cards, Egg
The financial services industry faces many challenges. Whilst a number of competent industry bodies already exist to tackle many of these issues, tank! can certainly add value in working in parallel with these. tank! is a unique vehicle, representing most financial services players, an influential voice promoting best practice for our industry and greater understanding.

  
Drayton Bird, Founder, The Drayton Bird Partnership
A very good initiative and one that's long overdue, I endorse it wholeheartedly
Chris Cumming, Director, Association of Mortgage Intermediaries
There are a plethora of organisations and clubs senior marketers can belong to - but few deliver the added value of tank! For networking, benchmarking, and opportunities to step back from the day to day priorities and review the longer term, it is hard to beat.
Dorra Medjani, Director, DAFSA, France
tank! is a great model to spread in France. If it was necessary to prove the UK supremacy in the area of Direct Marketing, then look no further than to tank! As the leading French specialist in European competitive analysis and market research to the financial services community, we have a unique insight into the minds of our clients. tank! will work in France. tank! has clearly demonstrated superior thinking and practice, to have achieved the dynamic support it enjoys from the movers and shakers in the marketing world.
 
Tom Kerr, Customer Insight, Royal Bank of Scotland
tank! is a genuinely exciting development within our industry. There is now a forum where the best thinkers in the industry can unite to share best practice, benchmark performance and, perhaps most importantly of all, help shape the future. Also, tank! Summits are second to none. If you are only going to one conference this year make it a tank! one.
Bob Tyrrell, Chairman, Sociovision
Over the years I have been involved in many well-intentioned initiatives that seek to pioneer new thinking or to foster new relationships or to help people in their personal career development. Not many seek to do all three of these things and even fewer succeed when they try. tank! is an exciting exception to the rule. I am delighted to be involved with it.
Jane Perrins, Director of Marketing, HFC Bank
With the pressures that we have in Financial Services Marketing, it is too easy to become solely involved with your own part of the industry. tank! is a great opportunity to widen our view, network and pursue aims, which will benefit us all in the medium term in this increasingly competitive and regulated world.
Dave Edmonds, Senior Manager NatWest
tank! leads to a closer co-operation and industry set for financial services marketing. As an industry we'll all benefit because we'll have the tools and opportunity to make our marketing more appropriate and relevant to the customer.

  
Sally Jones-Evans, Customer Management Director, Lloyds TSBInsurance
I choose to attend tank! events because they are not like all the other conferences I get mailed about - there are fewer people there, all working in relevant fields and organisations, and all prepared to engage in debate on important issues to stimulate the grey cells (and not an IT vendor in sight!).

  
Steve Gapper, Direct of SCG Direct Marketing Consulting Ltd
The principle of having benchmarking among financial services companies is essential and I fully support tank! and it's wider aims.

  
Doug Strachan, Head of Customer Development, Zurich Financial Services
The tank! forum was a unique opportunity to learn from some of the direct marketing industry's leading lights and to work with other financial service professionals who share the same problems as me. The openness and honesty which is so much a part of the tank! philosophy is apparent and really does leave me feeling that 'together, we are stronger'. What's more, it was convivial, challenging and fun - not every workday gets these attributes together.		  
Sue Stent, Head of Customer Insight, HBOS
tank! provides a fantastic networking opportunity for researchers to meet marketing, CRM and consultant professionals through the conferences or at specific sessions throughout the year. Also the conferences have provided me with excellent insights from the presentations, case studies and syndicate sessions to feed back to clients and colleagues within HBoS.

  
Alan Evans, Director, Clydesdale Financial Services
tank! has provided excellent support to us at Director level. In terms of marketing knowledge, expertise and leading edge practice it is hard to beat.
Grahame Walker, The Royal Bank of Scotland
It is key that to enable an individual and organisations to grow that you find time to learn from others. tank! helps you find that time.

  
Linda Strang, Head of Membership Marketing, Institute of Directors
I found it useful to talk to others and find out their experiences and thoughts - it helps benchmark my organisation and spark off new ideas and thoughts.

  
Gill Hall, Head of Marketing, Lloyds TSB Commercial Finance Ltd/Alex Lawrie Factors
A unique opportunity to network with senior marketers, share best practice and return to work with lots of fresh, inspiring ideas.

  
David Russell, Head of Small Business Services (UK), American Express
Informative, thought provoking and fun!


  
Andrew Stewart, Manager - International Product Development and Strategy, American Express
Great opportunity of sharing ideas with fellow marketers.

  
Simon Rushton, Managing Partner Statumen
In my years of attending Industry and Marketing events and seminars, there has been nothing to match tank! It's informal approach, provides a great forum for a real sharing of industry issues. Give it a try!
Karen Inglis, Sainsburys Bank
As one of the earliest participants in tank!, I am pleased to endorse it as being an exciting and worthwhile initiative in a sector where co-operation - and fun! - have been sadly lacking!