The On-line Marketing Action Group gives you access to impartial ideas, information and networking opportunities that are simply not available from suppliers and trade bodies. As a client-only marketing community we will address the critical issues for on-line marketing success over the next 12 -18 months. We give you the opportunity to drive research, discussion and learning on critical on-line marketing issues. It will be delivered in print, on-line and face-to-face with plenty of opportunities to meet, network and put the on-line world to rights!




David Hughes
Director, On-Line Marketing Action Group
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Who Should Join?
Membership is by invitation only, to senior client-side people responsible for raising the business performance and the implementation of online marketing.

Helping you succeed
As a group, we identify key areas of on-line marketing risk and opportunity and distill these down to 6 critical issues. We then deliver practical support on effectively managing these issues, with access to insight, research and guidance using a range of communication tools. This is a client-driven group - you debate these issues and determine what areas need to be explored further to succeed in your role.


Why are we different?
We provide a challenging and stimulating programme that evolves as you develop your understanding of the critical issues. Unlike other conference/training programmes or trade publications the OMAG stays focused on the key issues determined by the members. And as a pressure group, tank! has been able to offer opinions that trade bodies and suppliers could not afford to, most notably with its controversial work on challenging agencies direct marketing control packs with stunning success!

How do we support you?
The OMAG has a unique membership programme comprised of benchmarking studies, consumer research, seminars and conferences. All of this is backed up by web site content and newsletters that will point you towards analysis relevant to your critical issues.

  • The tank! /DMA Email Marketing Benchmarking survey is already a valuable tool for on-line marketers, covering 75% of all UK email marketing.
  • The “People’s Choice Awards” are the only marketing awards voted for by consumers and for 2006 will build on this year’s email marketing award to include other areas of on-line communication
  • Our conference programme will bring you client stories as well as supplier insights for managing specific areas more effectively
  • Our association with organisations like the Direct Marketing Association will keep you involved in broader industry initiatives

What do you get?
Success for the OMAG is based on keeping you informed with relevant information on the critical issues that enable you to be more effective in your job. As well as regular mail and email updates there are many opportunities to engage with us and the group:

  • Attendance at regular “bubble sessions” addressing a specific area of activity, usually involving a tank! partner recognized as a “thought leader” in their field.
  • The chance to go to one of the quarterly conferences where we review and agree the critical issues for future activity, as well as hearing from client stories about success and failures in the on-line arena.
  • Attendance at the European Summit in the Autumn 2005 where a line-up of speakers will tackle each of the critical issues and provide a strategic perspective as well as sessions aimed at more practical advice.
  • As part of the tank! family you will be able to access outputs from other groups including direct marketing benchmarking, creative strategies, data management, BtoB issues and legal and compliance issues.