Why Join?
- By joining you will get access to knowledge that will
help you maximise the ROI from marketing programme improving
your results.
- By getting involved you will gain insights about running
BtoB so minimise chance of failure.
- By interacting you will speed up your decision making
and therefore improve your results.
- By participating you will promote better practice in
BtoB marketing and help develop de facto standards in BtoB
marketing.
- You will become personally associated with a source of
BtoB excellence.
Who Should Join?
Membership is by invitation only from marketers from leading
BtoB companies. If you would like to be considered please
e-mail us your details. If you would like to be kept up-to-date
on our activities and publications please register your interest.
What Benefits does it deliver?
BtoB Excel will help its members all year round to reduce
risk and hastens learning in the issues most important in
BtoB marketing
- You get access to superb networking in one day Bubble
Sessions (workshops centred on specific issues), with both
National and International Summits. (see
testimonials).
- Undertakes bespoke projects; such as benchmarking effectiveness,
research projects.
- Provides you with best of breed advice.
- It offers you access to training in BtoB e-marketing.
- It provides you real thought leadership in practice.
- It gives you a platform to showcase your ideas and best
practise.
- It provides you with a voice in the industry.
How does it do it?
- BtoB Excel Involves itself, on behalf of its members,
only in short and medium term issues that are the most important
to the industry. These clients identify the top issues they
face in the next 18-24 months in various areas of BtoB activity.
- We then identify what is and isn’t working across
all industry sectors and geographical boundaries. The knowledge
is fed through to the membership, by direct mail; e-mail;
web-site; newsletters; telephone calls; personal visits;
one day Bubble Sessions; National and International Summits.
- We will be led by an Advisory Council of senior client-side
figures and commercial Partners. The Chair is always client
side. The Partners are best of breed suppliers – and
every Partner has been chosen for their area of expertise.
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